The Impact of Covid-19 Pandemic on Consumer’s Interest in Purchasing Orchids (Orchidaceae)

Abstract

Orchids (Orchidaceae) are considered one of the popular ornamental plants people are interested in because of their high aesthetic value. The covid-19 pandemic undoubtedly affected the trend of purchasing orchids by society. Hence, this study aims to determine the people's buying interest in orchids during the Covid-19 pandemic in 2020. This research uses quantitative descriptive analysis with data collection techniques throughout 78 respondents to fulfill the questionnaire form. As a result, the Kolmogorov-Smirnov method normality test showed normally distributed data. The independent T-test further test on the effect of the COVID-19 pandemic on people's buying interest in orchids showed a non-significant effect at the 95% level. This data indicates that pandemics did not affect the level of public interest in orchids. Surprisingly, the level of orchid-buying is slightly higher by 98.7% during the Covid-19 pandemic than before the pandemic 76.9% with dendrobium orchids became the most popular varieties in society.